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Hectares
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Short Description
A multi-generational family farm and brand leading the way in regenerative organic rice cultivation.
The Challenge
Growing rice regeneratively in California's unique climate while maintaining yields at a commercial scale was a primary hurdle. They faced the difficulty of managing weeds and soil health without synthetic chemicals in a water-intensive crop.
The Transition Approach
They utilized cover crops such as vetch to naturally provide nitrogen and rolled them down to create a weed-suppressing mulch. They also practice straw stomping to return nutrients to the soil and provide habitat for migrating waterfowl.
ROC Certification Outcome
Successfully achieved ROC certification for their estate acreage in 2023.
Market Impact
As a major US brand, their certification has significantly increased the volume of ROC products available in mainstream retail. They have set an ambitious goal to have all their organic rice ROC certified by 2027.
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